The Chinese coffee giant returns from scandal to launch a bold US comeback, starting just feet away from a Starbucks in NYC.

However, he also offered a way out. Niccol noted that Starbucks corporate workers have the option for a "one-time voluntary ...

Leadership Experience 2025: Starbucks Rallies 14,000 North America Coffeehouse Leaders to Accelerate its ‘Back to Starbucks’ Strategy. Jun. 10, 2025 9:00 AM ET Starbucks Corporation (SBUX) ...

Starbucks CEO Brian Niccol wants employees back in the office four days a week to aid the company’s turnaround.

Key Points. Starbucks is working on a banana-flavored cold foam that includes 15 grams of protein, aiming to capitalize on the increasing consumer interest in high-protein and functional beverages.

The changes come after Starbucks took a hit when its baristas went on strike before Christmas, global sales dropped and waiting times in stores grew longer.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz said he "did a cartwheel" when current CEO Brian Niccol coined his "back ...