Chain plans to revamp experiences at its stores. In February, Starbucks announces plans to upgrade the store experience through technological renovations at its new U.S. locations and around 1,000 ...

The changes come after Starbucks took a hit when its baristas went on strike before Christmas, global sales dropped and waiting times in stores grew longer.

The CEO noted that while more and more people are using their smartphone to purchase Starbucks items, the company still needs to pay attention to the traditional in-store Starbucks experience.

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days. At Wednesday’s meeting of shareholders, new Starbucks ...

Starbucks Chairman Howard Schultz has soured on digital sales. “Every retailer that is going to win in this new environment must become an experiential destination,” Schultz told investors in ...

Starbucks needs a better in-store experience to retain, gain US customers, Howard Schultz says. A sign at a Starbucks is displayed in Philadelphia, Wednesday, May 1, 2024.

As we stepped inside, the warm, inviting aroma of freshly brewed coffee greeted us. Following the successful launch of ...

Niccol said US stores would focus on delivering drinks and food on time, and elevating in-store experience for customers. AP. Starbucks shares rose 1.2% on Tuesday.

Customers can expect the return of favorites such as the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and Pecan Crunch ...

Good news for coffee lovers: Starbucks is now lifting the veil on its “secret menu,” and no memorization is needed. The ...

Starbucks has opened its biggest Roastery in the world in Tokyo. Roasteries — large, lavish Starbucks stores that feature specialty coffees and teas, on-premise roasters and massive coffee casks ...

Starbucks (NASDAQ: SBUX) CEO Kevin Johnson and Chairman Howard Schultz believe that successful retailers will need more than just well-liked products to get consumers to visit stores. Instead, the ...