Dell, Apple

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ownership of words like "pro" or "max," as reported by PCWorld.
Dell is gunning for Apple with its new Dell, Dell Pro, and Dell Pro Max laptops (yes, like that)
Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break them down for you.
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.
Dell drops long-running XPS, Inspiron, and Latitude brands
Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent decades putting that same work in for terms like “XPS,
See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max
Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell,
Still looking for Apple deals after the holidays? AirPods Max are down to under $400 at Best Buy.
The holidays may be over with, but that doesn't mean the deals have stopped entirely. If you were hoping to get an Apple ...
Most controversial products that Apple discontinued in 2024
Apple discontinued a wide variety of products in 2024. These are the most controversial ones that you can no longer buy.
Macworld1d
Dude, you’re getting an iPhone… um MacBook… er Dell Pro Max!
So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Apple knows it can’t launch iPhone 17 Air without making this key 17 Pro change
Apple’s iPhone 17 Air will get a lot of attention for its ultra-thin redesign, but that’s why some key changes are coming to ...
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup ...
Dell's confusing rebrand is highlighted by these otherwise lovely looking laptops
Dell's rebranding of its PC and other devices is meant to simplify things, but has it created more confusion? These laptops ...