Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ownership of words like "pro" or "max," as reported by PCWorld.
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell dumps its PC brands to be more like Apple
So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.
Dell’s ‘Unified Branding’ Is Completely Confusing
The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.
Dell is refreshing and rebranding all of its PCs: What all the new names mean
Dell announced a sweeping overhaul of its AI-powered PC portfolio at CES 2025 Monday. More than just a next-generation refresh, the company's upcoming fleet of laptops and desktops will feature new hardware,
Outgoing US Transport Chief Says Boeing Has More to Do After 737 MAX Incident
WASHINGTON (Reuters) - The outgoing U.S. transportation secretary said on Monday that Boeing has more to do and its efforts ...
TaylorMade Qi35, Qi35 Max rescue clubs
The Qi35 rescue clubs are designed for enhanced distance and adjustability, while the Qi35 Max boosts forgiveness, shot ...
Everything New on Max in January 2025
New year, new streaming options as Max reveals what is coming to the platform throughout January, including over 100 new ...
Maple Leafs F Max Domi fined $5K for elbowing
Toronto Maple Leafs forward Max Domi received a $5,000 fine Monday for elbowing Philadelphia Flyers forward Garnet Hathaway.
AMD’s Ryzen AI Max is a one-of-a-kind graphics and AI powerhouse
AMD kicks of CES 2025 with a bang: its Ryzen AI Max processor combines discrete-level graphics with powerful AI, all ...
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CES 2025: Eureka J15 Max Ultra Robot Vacuum Unveiled
Eureka has unveiled the Eureka J15 Max Ultra Robot Vacuum featuring Transparent Liquid Stain Detection Technology at CES 2025 ...
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13 Highly Anticipated Max Shows Coming in 2025
When you purchase through our links, we may earn an affiliate commission. 2024 is over, and while it was a relatively good ...
'Last of Us' Season 2 to premiere on HBO, Max in April
Jan. 7 (UPI) -- Season 2 of the video-game adaptation, The Last of Us, is set to premiere on HBO and Max in April. "Five years after the events of the first season, Joel and Ellie are drawn into ...