Nielsen has pulled Paramount’s data from their Media Information Tape, “a service provided to advertising agencies that acts as a one-stop shop to view ratings and check them against their ad ...
In November, the Media Rating Council approved Nielsen's integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon's Thursday ...
The fall belonged to 98.5 The Sports Hub in the Nielsen Audio ratings, with its morning program — and to a lesser degree, rival sports station WEEI’s — putting up particularly impressive ...