When Kyle Larson and Jeff Gordon say someone is the real deal, it certainly gets your attention,” remarked NASCAR legend Rick Hendrick about a 19-year-old racing star. The post NASCAR: Rick Hendrick Ropes In ‘Next Kyle Larson’ After Pressure From Jeff Gordon appeared first on EssentiallySports.

Corey Day will compete in nearly 30 pavement events in 2025, across the NASCAR Xfinity and Truck Series, with events in the ARCA Menards Series and TransAm Series, as well.

Amazon's Prime Video has partnered with Hendrick Motorsports. The sponsorship will cover driver Chase Elliott and his No. 9 NASCAR Cup Series team through the 2027 season. In addition to being a primary sponsor for three major races annually, Prime Video will maintain a consistent associate sponsorship throughout the season.

Ahead of its NASCAR broadcast debut at the Coke 600, Prime Video joins Hendrick as a primary sponsor for 2020 Cup champ Chase Elliott.

At a front-running team like Hendrick Motorsports, a deal with such assets would typically be valued in the low seven figures annually.