Rolex Kicks Off 2025 by Hiking Watch Prices

Rolex quietly raises prices more than 8% after gold bashes through new records
Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its collection rise more than 8%. The change comes after a record-breaking year for gold,
Rolex Hikes Watch Prices by as Much as 8% After Gold Surges
Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024.
4.⌚️ Rolex hikes prices as much as 8%
State of play: The luxury watchmaker is raising prices on its watches by up to 8% depending on the model, Bloomberg reports. For example, a yellow gold Day-Date model with a 40-mm black dial now costs about $45,809, up nearly 8% from last year.
Gold Price Surge Pushes Rolex to Raise Prices for Iconic Watches
Amid gold's record-breaking 27% surge in 2024, Rolex SA increased prices on select luxury models, with precious metal timepieces rising by up to 8%. The yellow gold GMT-Master II now costs €44,600.
Rolex watch prices are through the roof this year. Thank surging gold costs
Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame.
Rolex rings in New Year with price hikes as gold surges
In a move reflecting the surging value of gold, Rolex SA, the titan of Swiss luxury watchmaking, has initiated a significant price increase on some of its most sought-after timepieces. This adjustment,
Buying a Rolex watch just got more expensive
Models that saw price hikes included the yellow gold Day-Date watch with a 40-millimeter black dial, which increased from €41 ...
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Quench Your Thirst On The First Day Of Dry January With Two Rolex GMT-Master II “Root Beer” Models
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Keanu Reeves’s Stolen Rolex and More Watches Were Just Found by Police in Chile
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Rolex, other watches stolen from Keanu Reeves’ Los Angeles home turn up in Chile
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Keanu Reeves' Luxury Watches Including a $9,000 Rolex Found in Chile After Being Stolen From His L.A. Home
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Pratt Miller unveils new LMP2 livery ahead of Rolex 24 At Daytona
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