Elon Musk’s artificial-intelligence startup, xAI, launched its first stand-alone consumer app, its latest step as the company tries to catch up with more established players such as OpenAI and Google in the generative AI race.

Elon Musk's artificial intelligence (AI) startup, xAI, has launched a new consumer app called Grok, providing users access to the company's chatbot. The Grok app, currently in beta, is available for free on iOS and features xAI's latest model, Grok 2.

Grok, the AI assistant that's for some reason baked into X, is now available as a standalone app. Like the version that exists as a tab on the social media platform, the Grok app can be used to generate images,

Grok has rapidly emerged as one of the leading artificial intelligence chatbot platforms on the market. In a little over a year it has grown from a novelty inside X to one easily competing with ChatGPT and Gemini in terms of capability.