As an example, if your three-year vision is to have 100 new clients, your one-year goal might be to have 25 new clients. Obviously, this isn’t exactly one-third of that three-year vision.

According to Herold, you want your vision to be 3-5 pages long. One page isn’t enough. Once you have your 3-5 page document, put images in the document to make it more visual, emotional, and ...