Public relations is the opposite of advertising ... What are their lifestyles, incomes and buying habits? Where do they live? 4. Identify your target media. List the newspapers and TV and radio ...

For executives reading this: Next time you're tempted to say "Just PR this," remember—you're not asking for a simple task.

Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...

The most important thing to remember about George Romney is that he is a public relations man by trade--the first professional PR man to become a serious contender for the Presidency of the United ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...