AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

Growth marketing has been growing in popularity for several years now, but how does it differ from traditional marketing, could it benefit your business, and if so, how can you employ it?

5-Step Strategic Marketing Process. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.

My success is rooted in my ability to adapt and evolve with the market. I regularly assess my marketing strategies, experiment with new tactics and stay flexible. That's how I've managed to stay ahead ...

Marketing data should be (1) comprehensive of all consumer touchpoints; (2) flexible enough to effectively monitor new channels as they come online; (3) keyed, specifically to identify a specific ...

Fortunately, some handy strategies can help. Everybody has heard of growth hacks... I've outlined five marketing hacks to help get your marketing team up to speed and on track. They don't take a ton ...

To combat this, marketing and PR agencies need to encourage employees to embrace new technologies. This can be challenging, especially if employees view technology as a potential threat to their jobs.

Marketing leaders and teams are tasked with keeping the numbers up with their marketing strategy. Here are 5 steps to drive revenue.

To be successful in affiliate marketing, it takes more than just signing up for an affiliate program and sharing links. Let's look at five tips on how to become a successful affiliate marketer.

Setting your business up for long-term success, rather than just short-term profits, requires focusing on customers, operations, marketing and more. Kiplinger Save up to 74% ...

Recession-proof marketing—5 strategies for CMOs. Lean strategies, spiky investments and data-driven analysis can help navigate the slump. Published on June 08, 2022. READ THIS NEXT ...

Rockstar's multi-pronged marketing strategy for GTA 5 shows the power of meshing old techniques with new-age strategies. Creating hype, community engagement, ...