The Likert Scale Revisited: An Alternate Version Gerald Albaum University of Oregon. Introduction. Marketing researchers have available for their use in measuring attitudes or components of attitudes ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...

Catherine Michalopoulou, Maria Symeonaki, Improving Likert Scale Raw Scores Interpretability with K-means Clustering, BMS: Bulletin of Sociological Methodology / Bulletin de Méthodologie Sociologique, ...