A well-crafted press release can be a powerful tool in your marketing and PR strategy. Not only does it help convey important ...

Yet no matter who you ask, you’ll probably find the answer goes something like this: A good press release is concise, informative and captures attention right from the start. PR professionals ...

There’s a lot of time and effort that goes into a good press ... turning your press release into content for a native ad or sponsored content. Native ads are ads that match the look and feel ...

Source: Hyer, R.N., & Covello, V.T. (2005). Effective media communication during public health emergencies: A WHO handbook. Geneva: World Health Organization. Sample ...