In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

As brand marketing evolves, so to does the role of marketing leaders, says Benoit Garbe. The post Is the way we build and ...

We’ve seen how the wrong celebrity endorsee can ruin a brand’s name — think Diddy and Ciroc — but we’ve also seen it vice-versa, think the early Kanye West and adidas partnership.

Meghan Markle will launch her new lifestyle brand, As Ever, in the spring of 2025. She first announced it in 2024 as American Riviera Orchard.

And it’s even more likely they have a bottle from Stanley or Owala (this one is my favorite), arguably the two top stainless steel water bottle brands of the moment. As of late, though ...

Research and strategy firm dcdx released its Magnetic 100 Restaurants Report today, highlighting which brands are resonating the most with Gen Z consumers based on their organic conversations online.