News

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power.
Ad group Interpublic surpassed analysts' estimates for second-quarter revenue and profit on Tuesday, thanks to resilient ...
Hiring an ad agency to manage your digital advertising makes a lot of sense — in theory. After all, digital marketing is an increasingly complex discipline that requires comprehensive experience ...
Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...
Let's explore ten ways ad agencies can become more tech-enabled by engaging with available technology unlocking operational efficiency, workflow automation and effective advertising performance. 1 ...
OAAA’s Agency Council will provide industry guidance on emerging media trends, investment and planning strategies, and ...
The merger condition is a new strategy in the Republican-controlled FTC's fight against alleged advertising boycotts, which ...