Senate Republican-aligned group One Nation begins eight-figure ad blitz in multiple states showcasing GOP's newly passed ...

The campaign, called “Hell Yeah You’re Buying a Home,” is designed to “energize and empower” the next generation of ...

While technology is making it easier than ever to launch campaigns across multiple platforms, Pierre Le Manh of the Project Management Institute tells The Drum that brands cannot rely on tech alone to ...

The campaign quickly achieved social media virality and fueled a number of awestruck TikTok posts. The resulting surge in social impressions was worth about $74 million, according to PVH Corp., the ...

When firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Timothée Chalamet had quite a few famous girlfriends before getting together with Kylie Jenner, including Madonna‘s daughter Lourdes Leon and Johnny Depp‘s daughter Lily-Rose Depp. And interestingly, ...

A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...

An ad campaign requires more than distributing fliers or creating a website, it is about connecting with customers. Once you gain the trust and respect of a customer, you can expect years of ...