As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Not so today. In modern Russian advertising, women have taken on a new role: sex object. Ads being made in modern Russia look like the kind of thing we used to see in the U.S. in the early 1970s ...

This paper proposes an original approach to the debate concerning international advertising. It is based on a content analysis of 218 television commercials, in which the main elements in the ...