Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

Genine Fallon, Cold Bore Capital I am a strong proponent of small businesses, especially solopreneurs, adding referral programs to their marketing strategy. Creating referral programs that ...

Frazier Media Company has introduced a new marketing system designed to help small service-based businesses take control of their lead generation without relying on expensive monthly agency retainers.

Zero-click searches are the new reality, and business owners must adapt, evolve and get ahead of this massive shift.

Below, members of Business Journals Leadership Trust share “small biz” strategies that every company ... Jessica Hawthorne-Castro, Hawthorne Advertising Business Journals Leadership Trust ...

Hoping to build a loyal customer base in their neighborhoods, restaurant owners can learn actionable local store marketing ...

May is Asian American and Pacific Islander Heritage Month, and 13 Brooklyn-based Asian American small businesses received a financial boost to help modernize their digital marketing strategies. On May ...