Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small ...

The academic fields ofmarketing, communication and advertising have studied advertising models' beauty extensively (Dickinson-Delaporte et al., 2014; Joseph, 1982; Otterbring, 2019). Because ...

Brand types relate differently to these two dimensions ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case ...