PR is the discipline of reputation and influence. PR builds credibility—paving the way from awareness to IPO. Beyond media ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next generation of marketing leadership.

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to one idea: authenticity.

Being able to distinguish between the two concepts, and investing in both, could be the key to sustainable business growth ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Watkins Media has created a new marketing and publicity department across its Adult Trade division, which will bring together staff from across five imprints into one department. The new ...