David Laub has joined Neon as Senior Vice President of Marketing and Publicity. Laub, who served as Head of Metrograph ...

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

Looking ahead, the most successful mobile brands over the next 12 to 18 months will be those that stop thinking in silos.

AT&T ( No. 37 on the Fortune 500) illustrates how finance and marketing can work together to support business expansion. I ...

marketing in turbulence Marketers face ongoing challenges tied to compliance with evolving data privacy regulations, inefficient marketing and advertising operations, and a digital ecosystem in flux.

These include strategy development, content marketing, digital marketing, public relations and third-party marketing, often in collaboration with other third-party marketers and MarTech firms.

You can see, marketing involves a number of activities. Advertising, however, is a tactic in marketing. It involves a number of activities to be sure, but it really focuses on communicating a message ...