Publicis West Africa (PWA) has been officially named the most awarded agency in Ghana, securing top honors across creative, ...

In the ever-evolving marketing landscape, few channels have sparked as much hype - and scrutiny - as influencer marketing.

EraBright is a performance-driven digital agency that helps service-based businesses grow through SEO, Google Ads, PPC, and ...

Steve Babaeko is the CEO & Chief Creative Officer, X3M Ideas and a Visiting Fellow at the Henley Business School, University of Reading. Africa, the birthplace of humanity, has always been a ...

One of the unique influencers is Karabo Mokgoko, a South African influencer who has already taken it upon herself to use this style of digital marketing and branding to her advantage. She has worked ...

AI-generated content is powerful and all-pervasive. However, the youth have spoken and they are not impressed, with younger ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Not to mention, influence marketing has a higher ROI than most other types of marketing, with an average of $5.20 per dollar spent. If you’re not using influencer marketing, ...

Influencer marketing enables reaching potential customers at every stage of the decision-making process, from when they first become aware of a brand to when they are considering making a purchase.

Influencer marketing is in a new era marked by smarter strategies, deeper partnerships, and widespread adoption of AI. In 2025, global spend has surged to $32.55 billion, driven by a measurable ...

Nestled in the pulsing heart of Los Angeles, where creativity meets technology, lies a revolution in digital marketing—Runway Influence (RWI). From this urban crucible, RWI harnessed the power ...

Influencer marketing is certainly nothing new, but it is reaching a fever pitch and, in fact, the industry has increased by nearly $20 billion in the past seven years.