Along with such growth in social media users, the need for AI solutions to understand customer preferences is also rising, with the AI market in social media expected to reach $3,714.89 million by ...

As AI continues to transform the social media environment, bringing new opportunities for companies and users alike, companies like Heinz, Sephora, and RayBan are finding creative ways to ...

Unlike social media, AI could help bring people together IRL, especially in the still-untapped realm of multiplayer ...

AI-powered technology can now manage customer engagement, responding to social media comments and direct messages in real-time. This helps brands boost engagement while also ensuring customers ...

Future Trends in Advertising Festival finds technology could supercharge sector but urges caution, writes Stephen Emerson ...

Human-AI Synergy. Auto-generated content is the topic of conversation in comms and creative circles. Many social media platforms are working on or have already deployed features that let users ...

Although it can boost individuals’ creativity, it seems to homogenize and flatten our collective output. Generative AI models have made it simpler and quicker to produce everything from text ...

When used responsibly, it doesn’t erase the human touch; it reflects it, magnifies it and invites new perspectives. To reject ...

The Gist. AI advantage. AI for social media boosts efficiency and scale, relieving humans from repetitive tasks. Creativity matters. Despite AI's assistance, human creativity remains crucial for ...

The post AI can scale ads, but great creatives drive brand impact appeared ... 3 reasons your paid social ads aren’t ... In an environment where attention is scarce and media spend is ...

The onset of AI-generated accounts introduces new opportunities for expression on social media, but it also raises questions about the possible use of the influencers to manipulate followers or ...

Given T&B Media Global’s specialization in entertainment technology, this partnership with Legend AI will further assist the media conglomerate in empowering the creators within its ecosystem.