NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA coverage, hearkening back to the Michael Jordan era.

In the latest move, NBC Sports announced that it will use an AI-generated voice of former narrator Jim Fagan, who died in 2017 at the age of 72, for its NBA coverage and promotion when its new 11 ...

NBA REPORT: NBC Set To Use AI To Resurrect Iconic Announcer’s Voice In Future NBA Broadcasts May 7, 2025, 2:15pm ESTBy Afshan khan Follow Us 68 NBA (Photo by Jerome Miron/Imagn Images) ...

NBC announced Tuesday it will recreate the voice of former NBA announcer Jim Fagan, who died in 2017, using AI generation tools for "select title sequences, show opens, and promos for its upcoming ...

Dead voices will be raised as zombies. How fun. This article was originally published on fansided.com as AI will recreate voice of deceased announcer for NBA broadcasts — and fans aren’t OK.

They described it as follows: “During the 1990s, Jim Fagan’s voice narrated the promos for NBC’s coverage of Michael Jordan, Shaquille O’Neal and Hakeem Olajuwon.