Since Amstel Light first arrived in America in the early 1980s, its ads have focused largely on its full-bodied flavor and low calorie count. The most recent campaign was no exception: Suggestions ...

When there’s free beer, people will come. When that beer is Amstel Light, they’ll come in droves and demand free screen-printed T-shirts with the beer’s logo (courtesy of Ad Hoc Art).

In a new print campaign, Amstel Light points out the complexity in the seemingly simple by calling out the many things in life we take for granted. As often as we’re urged in life to stop and ...

Amstel Light Launches Amsterdam at Retail Promo . 7/22/2009. NEW YORK -- Amstel Light rolled out its summer "Unlock the Taste of Amstel’s Amsterdam" program to retail outlets throughout the ...

WHITE PLAINS, N.Y. — Amstel Light has launched its latest advertising campaign that encourages consumers to consider and appreciate the intricacies of their everyday lives. The "Savor Complexity ...