Co-authored by Nigel Bairstow, Ph.D., and Mark Cario, The Marketing Revolution It's natural for customers to complain, which is an integral part of human nature. Our complaints can be either minor ...

5. Follow The Golden Rule. The proper tone can go a long way toward easing bad feelings. 1. Show authentic appreciation for the customer’s feedback.

Cofounder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. It’s indisputable that online reviews have become one of ...

Centralize the reporting of dissatisfied customer complaints internally. Implement internal policies and procedures to handle minor, more frequent claims.

Even unhappy customers may return to a business if they feel their complaints are heard and responded to. As stated above, customers may be frustrated, but sometimes unfavorable reviews include ...