Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a cosmetic change. It ...

In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded its logo with an angular design.

There’s already a good amount of research on how logos influence customers. For example, a 2011 study found that when a company has an incomplete logo (think IBM), people perceive the business ...

When Starbucks coffee rolls out its new logo in stores in early March, you might notice something missing from your coffee cup: the words Starbucks Coffee. The company says removing its angular ...

Citroën introduced a far less angular logo in 2009, but the emblem is still made up of one chevron stacked on top of an identical one. All told, the judge handed Polestar a 150,000-euro fine ...

Was last week’s redesign of the Starbucks logo an unmitigated disaster (cf. Gap, Tropicana), or a surprisingly canny move?There’s always the hue and cry of the blogosphere to gauge a quick ...