Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a cosmetic change. It ...

In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded its logo with an angular design.

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When Starbucks coffee rolls out its new logo in stores in early March, you might notice something missing from your coffee cup: the words Starbucks Coffee. The company says removing its angular ...

There’s already a good amount of research on how logos influence customers. For example, a 2011 study found that when a company has an incomplete logo (think IBM), people perceive the business ...

Citroën introduced a far less angular logo in 2009, but the emblem is still made up of one chevron stacked on top of an identical one. All told, the judge handed Polestar a 150,000-euro fine ...

Was last week’s redesign of the Starbucks logo an unmitigated disaster (cf. Gap, Tropicana), or a surprisingly canny move?There’s always the hue and cry of the blogosphere to gauge a quick ...