Shuk Ying Ho, David Bodoff, The Effects of Web Personalization on User Attitude and Behavior, MIS Quarterly, Vol. 38, No. 2 (June 2014), pp. 497-520, A1-A10. Free online reading for over 10 million ...

Cutting-Edge Human Attitudes Study Using "Galileo Theory" Computerized Measurement--Singapore Transportation . Want to find out the REAL effects of governmental messages on people's behavior? The ...