This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to ...

The business to business (B2B) customer journey is far from linear and straightforward. ... Departments will utilize different software programs, data sets and metrics.

Many B2B companies have recognised the importance of creating detailed maps of their organisational structure. These maps usually set out the organisation’s processes, who reports to whom, IT systems ...

According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey, a pioneering B2B marketing agency, has set out to solve.

We asked how they map the small business customer journey and where B2B marketers can make the biggest impact. Download this free, 20-page report to find out: Brand, Content, Creative & Campaigns, ...

B2B companies with a blended model often provide extensive educational resources, documentation, and customer support to empower users to use the product effectively. This self-service approach is ...

SAN FRANCISCO--(BUSINESS WIRE)--Quarry, a leading B2B marketing firm, and CaliberMind, a trailblazer in buyer journey software, today announced their strategic partnership at MarTech.

They discussed G2’s mission of simplifying the software buying journey and helping businesses stay ahead in an increasingly competitive market. The consumerization of B2B software buying ...

Paul Heald is the CEO and co-founder of BrightTALK, the leading video content and demand marketing platform used by 7 million professionals. Before founding BrightTALK, he was the European managing ...