Cost-plus pricing's limitations can result in missed revenue opportunities and a failure to maximize profits. Value-based pricing can be a more effective strategy.

We recently helped a founder with a B2B product evaluate changes to an existing pricing model. She understood her competitive landscape well and knew that her product was mispriced.

We’ve seen companies like Home Depot publicly declare it won't pass along tariff-related increases to consumers. While announcing you won't raise prices may generate goodwill in the short term, in B2B ...

Pricefx’s AI strategy centers on a powerful yet simple vision: create a platform and productized solutions that solve real-world B2B pricing problems quickly, and make AI accessible to pricing ...

MILWAUKEE, Nov. 21, 2024 /PRNewswire/ -- Experis Pricing Solutions, a leader in pricing strategies, in collaboration with Vendavo, the global leader in B2B pricing, selling, and rebate management ...

Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...

Business (B2B) sales are foundational to the sustenance of many industries, including manufacturing, technology, trading and professional services. They form the bedrock of global supply chains and ...

Adding service components or innovative pricing models such as subscriptions or activity-based pricing can add differentiation. No matter how a company arrives at a price, it's important to ...

Many firms manage their marketing strategy without having a declared pricing strategy, ... B2B database provided by Zoominfo, a company founded in 2000 that specializes in the management and marketing ...