When you inspect further, the line between B2B marketing and B2C marketing isn’t so definitive. Positioning your brand as the knight-in-shining-armor, the superhero of the story, is what matters.

Even though B2C and B2B brands sell completely different products, B2B brands can still implement B2C marketing strategies to increase ROI and develop long-term customer relationships. Using ...

B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics. Instead of seeing marketing as a one-off cost block, B2B marketers ...

Interestingly, though the 400 marketing executives surveyed in the U.S., Canada, U.K., France and Germany represented B2C industries you’d expect to be affected by Covid — consumer products ...

Whether brands are business-to-consumer (B2C) or business-to-business (B2B), most have incorporated digital strategies into their marketing mix. Traditionally, B2C… ...

B2B and B2C might be too short-sighted a view of defining consumer behavior in these times. The marketing trends are also going towards one-to-one communications. It’s All Human To Human Marketing ...

Both business-to-business (B2B) and business-to-consumer (B2C) businesses can benefit from smart intent data marketing. Here are five key methods for leveraging intent data to get the most bang ...

Both B2C’s and B2B’s first choice for social media platforms was LinkedIn, which according to Parse.ly, brings in about 1 percent of overall social media traffic to a website.

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and customer-centricity. Inside criminal minds 🧠 More ways to play 🧩 Daily ...

Good marketing might not save the world. But it may save you thousands of dollars in unfulfilled job costs. Keep your audience in mind, always. All it takes is a mindset switch from B2B to B2C.

Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a ...

Anshul Garg, Managing Partner and Head at Publicis Commerce India, notes that while B2C eCommerce dominated the last decade, ...