B2B marketers focused on achieving success similar to their B2C counterparts' can learn from the strategies B2C marketers successfully use in consumer-focused marketing. The trifecta of remote work, ...

When you inspect further, the line between B2B marketing and B2C marketing isn’t so definitive. Positioning your brand as the knight-in-shining-armor, the superhero of the story, is what matters.

Both business-to-business (B2B) and business-to-consumer (B2C) businesses can benefit from smart intent data marketing. Here are five key methods for leveraging intent data to get the most bang ...

Anyhow, there is much more we, as B2B marketers, can learn from B2C to create special bonds with our customers and help them make their business more sustainable and efficient.

B2B and B2C might be too short-sighted a view of defining consumer behavior in these times. The marketing trends are also going towards one-to-one communications. It’s All Human To Human Marketing ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

The B2C and B2B marketing teams at Lenovo are continuously collaborating and sharing best practices, noted Michael Ballard, Senior Manager of Digital Marketing. “Our B2B and B2C teams are separate ...

In the B2C case, a great example of this would be making it easy for customers to locate and, after the initial sale, create reviews of their experiences with a product from other customers. Similarly ...

In a nutshell: If you are running an advertising, direct marketing and influencer playbook, and making a larger number of lower value sales, you’re a B2C company with a B2C sales dynamic.

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...