Business-to-consumer (B2C) is a digital sales model in which products and services are sold between a company and consumer, or two consumers.

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Chitra Ebenezer, chief marketing officer ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

The full-service shop’s founder explains why B2B marketing demands more than a B2C playbook and why his firm rejects the ...

What Do B2B & B2C Mean?. Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form.

Traditionally, B2C and B2B selling have been seen as relatively separate areas of expertise. After all, a business that’s about to purchase an $80,000 piece of equipment has very different ...

Eternal Ltd. has announced that Blinkit has surpassed food delivery in Net Order Value for the first time in Q1 FY26, marking a pivotal shift in the company's B2C operations. Discover how quick ...

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and customer-centricity. Inside criminal minds 🧠 More ways to play 🧩 Daily ...

In B2C, if the customer believes you, that’s what matters — unless you’re worried about repeat purchases. There are indeed some areas where risk reduction is important in B2C.

B2C and B2B are two forms of commercial transactions. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands for business-to ...