In the world of B2B, most routine jobs that used to involve tedious effort and a lot of resources are now easier due to the use of marketing automation, sales enablement software, robotic process ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a ...

Agentic AI transforms static automation into dynamic, goal-driven processes that continuously adapt to ever-changing business ...

Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns. The post Why ROI is undermining B2B marketing effectiveness ...

ABX marketing allows B2B SaaS companies to offer highly tailored ... Creating personalized content for accounts, without automation, can slow down the efficiency of your business model.

Going forward, the acceleration of artificial intelligence (AI) will provide new opportunities for the modern B2B marketer, as it will allow for the automation of administrative tasks, which will free ...