A company’s logo is a crucial aspect of its identity, recognised by people worldwide as it conveys what the company represents. One of the most famous car companies, BMW, has a hidden meaning in ...

It has drawn criticism for appearing unfinished, yet BMW frames the transparency of the logo as part of a wider new chapter in the company’s history, as it becomes a “relationship brand”. “The new ...

An curved arrow pointing right. Sometimes there's more to a company's logo than meets the eye. Here are 7 examples of logos with messages and meanings that you probably wouldn't pick up on at ...