But having spent some time with the BMW i7's new Theater Mode, which includes a 31.3-inch 8K screen that gracefully slides down from the roof, they may have to revise that opinion.

BMW’s iconic luxury sedan, the 7 Series, has clinched the top spot in imported premium flagship sedan sales in South Korea ...

The BMW Theatre Screen in the 7 Series is a fabulous piece of technology, and it’d be a huge shame not to take proper advantage of its capabilities.

The pilot is initially scheduled to run until 31.03.2024. The BMW Theatre Screen transforms the rear of the new BMW 7 Series into an exclusive private cinema.

Moving inside, rear passengers of the Chinese 5-Series benefit from the 31.3-inch 8K panoramic display (BMW Theater Screen) which was previously available only in the 7-Series / i7 flagship ...

Besides the M35i, look for additional assemblies that will make up the engine lineup of the next generation BMW X2. A battery-electric alternative is also coming, and we’ve already seen several ...