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The Trade Desk (NASDAQ: TTD) today announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will ...
Ventura takes advantage of existing solutions from The Trade Desk to aid with ad targeting and measurement, such as UID2. For viewers, the goal is to provide a superior user experience, with ...
The entertainment giant, which also operates ABC and ESPN, said the pacts with Google’s Display & Video 360 and The Trade Desk will help make streaming ad inventory across the two platforms more ...
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