On Nov. 20, The Trade Desk unveiled its new streaming operating system called Ventura, named after the county that's home to The Trade Desk's headquarters. The move could be a big deal, putting ...

The Trade Desk (NASDAQ: TTD) today announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will ...

Ventura takes advantage of existing solutions from The Trade Desk to aid with ad targeting and measurement, such as UID2. For viewers, the goal is to provide a superior user experience, with ...

Disney has struck a new ad-tech pact with Trade Desk as demand rises for addressable and programmatic advertising via streaming Continue to Variety SKIP AD You will be redirected back to your ...