Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

LeBron James serves as the inspiration for Barbie’s first installment of the brand’s Kenbassador series, featuring a range of inspiring figures who’ve left an indelible impact on the culture. The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026.

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of a LeBron James Ken doll.

LeBron James made history as the first professional Ken doll. Maybe we should stop with one given the whopping price for the Lakers superstar's twin.

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is te