Beer tap handles come in all shapes and sizes, but they have one purpose: To get that customer sitting on the other side of the bar to give the beer a try. “In a more competitive, ...

RANDOM LAKE, Wis. - Cone heads, zombies, beards, bananas -- they are some of the creative beer tap handles that have become a big business as the number of craft breweries has skyrocketed. There ...

The manufacturing and design of beer tap handles is an industry unto itself. Wisconsin’s AJS Tap Handles has been in business since the late 1980s, and General Manager Mark Steinhardt pointed ...

Brian Thomas, who runs the blog and online museum Amazing Tap Handles, says any good handle is trying to tell you a lot more than how hoppy the beer is. “The tap should suggest to someone who ...

“Sometimes the best (handles) are the simplest ones, that have a really memorable shape and really bold branding,” said Cole Krueger, lead designer for AJS Tap Handles in Random Lake, Wis.

COLUMBUS, Ohio — When Roy Wadding sits down at a bar, he makes sure to scan the draft selection before ordering a beer. His eyes zip from one tap handle to the next, searching for something ...

Watch: How Tap Handles Are the Last Line of Marketing for Brewers Big and Small. They’re a ‘cross between art and manufacturing’ ...

RANDOM LAKE — Angie Koenig’s view of the bar changed forever when she took a job at Hankscraft AJS.. Beer lovers look at a tavern’s tap handles as a menu — a way to decide which brew to order.

Breweries have tried for decades to attract attention by making tap handles larger and more colorful, but the microbrewery movement has brought a proliferation of artsy and exotic ones. Some are ...

Beer tap handles may get people to try a certain type of beer for the first time. See how they are made. Skip to content. NOWCAST Pittsburgh's Action News 4 at 11pm.