New brand identity launched for the 100+ year-old U.S.-based, global electrical supply manufacturer, including a new look, logo, and brand mark. The new brand identity – which includes a new ...

General Motors unveiled a new logo Friday that the company says symbolizes its shift toward electric vehicles. The now-lowercase letter M, for example, features arches that are squared so they ...

Logos and celebrities aside, GM and every other automaker that isn’t Tesla TSLA is going to have its work cut out for it in the next few years convincing the 99% of the market that isn’t yet ...