The Lakers' star is the first player other than Stephen Curry or LeBron James to top the list since ... secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists.

It also means a massive profit for the organization in a multitude of ways, including jersey sales. With the regular season now over, the NBA has released the list of best-selling jerseys ...

As Stein also noted, Doncic is the first international player to lead the NBA in jersey sales for a single season. Golden ...

Luka Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season, the league announced.

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Charlotte Hornets star LaMelo Ball is consistently one of the most popular NBA players. Thanks to an interesting path to the league, a totally unique playstyle, ...

Doncic, who is Slovenian, is the first international player to top the most popular jerseys list, the league announced. The Lakers' popularity also was reflected by the NBA's social media and ...