That makes this Scottish brand, whose made-to-order watches feature expertly enamelled dials in a rainbow of hues, an outlier in the best kind of way. Model 3 watch $4970.00, anOrdain ...

But the best brands in the world all have one thing in common—they make watches people love. Here are our nine favorite brands for 2025. Related: Best Watches Under $1,000 of 2025 That Are ...