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Why anxious adults are turning to soft toys – and creating a cult
big Jellycat customer’. Peanuts, peaches and pastel-coloured macarons are signature toys – like Cheryl Cherry Cake, they all sport smiling faces and two stubby legs, which identifies them as ...
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Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
Selling everything from stuffed baseballs to fluffy cauliflower, the heritage brand is winning big—especially in America. Jellycat sales in the U.S. grew by 41% while general stuffed-animal ...