MSCHF — a product design studio on a mission to go viral with every launch — announced the upcoming release of a peculiar-looking pair of shoes, dubbed “Big Red Boots.” ...

In February 2023, MSCHF dropped its latest product: the Big Red Boot. MSCHF as a brand has a signature style of releasing tongue-in-cheek collectibles, often with the goal of virality — and ...

From Janelle Monáe to TikToker Wisdom Kaye, celebrities and influencers have been rocking the viral Big Red Boots by MSCHF, which retail for $350 and hit stores Feb. 16.

They are big, red, made of rubber and comically larger than the average boot, but they are making waves on social media, made an appearance during New York Fashion Week and WWE Superstar Seth ...