Absent is a simple airline logo or icon. Instead, JetBlue’s RetroJet tail features three colors and a lively 1960s jazz-inspired font that would have stood out among other airlines of the time.

Red and blue horizontal bars are emblazoned on the tail. "We thought it was time to update the look - it's been 40 years," Thomas Horton, CEO of American's parent, AMR Corp., said in an interview.

Deutschen Luft-Reederei ad from 1920 featuring the crane logo. Photo: LH-Bildarchiv Lufthansa. Lufthansa’s classic yellow, blue and white actually predates Otl Aicher’s scheme from 1963, but it is the ...

George Gershwin's "Rhapsody in Blue" is tightly associated with United Airlines. But a published report now says the airline may be dropping the familiar signature music.

So, when Korean Air invited me to the unveiling of their new corporate identity in Seoul, I begged my editor for the chance to go and hear more about what goes into an airline updating its livery.

American Airlines created its newest logo in 2013, partly to help launch an overhaul of the brand for what would eventually become the world’s largest carrier.

Southwest Airlines Monday rolled out a new logo and paint job (livery, in airplane speak), featuring a multicolored heart. "Our collective heartbeat is stronger and healthier than ever, and that's ...

In 1967, back when Helvetica was still brand new, American Airlines recruited Italian designer Massimo Vignelli to develop what would become the carrier's logo for the next 46 years. It was simple ...

I’m a brand expert, here’s the real reason tech companies have blue logos By . Eleanor Katelaris, Kidspot. Published July 21, 2023, 10:46 a.m. ET. Originally Published by: ...

The new CEO of American Airlines is having employees settle a dispute over the fleet's appearance by letting them pick a design for the planes' tails. They'll get to choose between a stylized ...