Outside of Asia and Australia, this fast food drink empire is a little known entity. But as its expansion eclipses Starbucks, ...

According to Fast Company, one of the more popular menu items at Mixue Ice Cream and Tea is the Super Boba Sundae, which includes vanilla ice cream, sweet caramel or brown sugar syrup, and boba ...

Mixue eventually added boba as the drink’s popularity skyrocketed across the country. In 2017, Zhang added a coffee brand called Lucky Cup. Mixue expanded rapidly, growing from fewer than 10,000 ...

As of September 2024, Mixue Bingcheng—translated as “honey snow ice city”—operates over 45,000 outlets globally, surpassing McDonald’s 43,000 and Starbucks’ 40,576 locations.

It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion. Stacey Leasca is an award-winning journalist with nearly two decades ...

Mixue Bingcheng, which means honey snow ice city, now boasts over 45,000 outlets worldwide as of last September. The budget-friendly drinks giant, which is now better known for its bubble tea ...