The book is divided ... examples of branding and design, although Dowling does include a nice story about the origin of the alligator-turned-crocodile used by Lacoste, as well as Michelin’s Monsieur ...

Now, she has a book about that dream ... Wells was the first woman to wear the current HokieBird mascot design that debuted in 1981. Before that it was a long-necked bird and even further ...