From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

Successful purpose-driven campaigns, like those by Patagonia and Nike, are rooted in the brand's authentic mission rather than being retrofitted for marketing appeal. Cultural and market-specific ...

X's global head of marketing Angela Zepeda, who joined the platform in September, told ADWEEK editor in chief Ryan Joe at ...

In the June issue of Radio Ink Magazine, we spotlight this year’s Medallas de Cortez Marketer of the Year finalists.

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

In-game advertising has opened up a whole new playing field for brands. But marketers have yet to unlock the channel’s full potential. The Drum sat down with Gameloft for brands, owner of the ...

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

Governor Greg Gianforte and the Montana Department of Commerce unveiled the state’s new branding campaign during the kickoff of the World Famous Bucking Horse Sale ...